Smartfren Teams Up with Xiaomi

Summary

PT Smartfren Tbk (FREN) is teaming up with Xiaomi Indonesia to launch the Redmi 7A smartphone. This collaboration was materialized because most users of this telecommunications operator are Xiaomi smartphone users. About 30 percent out of 20 million Smartfren users are using Xiaomi phones from the entry-level class to the flagship. However, it is dominated by users of phones worth under Rp 2 million.

“Officially, this is our first collaboration, but we immediately make a hard bundling,” Smartfren CEO Deputy Djoko Tata Ibrahim during the launch of the Redmi 7A smartphone on Tuesday (8/6/2019) at Menara Satrio. Thus, Smartfren’s chip is implanted in each unit of Redmi 7A. If users have topped up Rp 50,000 through MySmartfren app, they can get several benefits, including a 15 GB quota.

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