ASII Market Share Increases despite Automotive Industry Slowdown

By Editorial Team 20/09/2019
Summary

PT Astra International Tbk (ASII) sales keep increasing despite the people’s low purchasing power. In August 2019, the car manufacturer raised the sales of the low-cost green car (LCGC) from 57,780 units to 58,592 units or 1.4 percent increase month-over-month. As a result, ASII’s sales were up to 52 percent of national car sales in January-August 2019 at 797,692 units.

However, the total of ASII’s car sales in the first eight months of 2019 dropped to 344,216 units or down 8.14 percent year-on-year. To boost this year’s car sales in the remaining months, the company is optimizing the online and offline channels. For online transactions, ASII intends to maximize the usage of chatbot features in auto2000.com and open 10-15 new branches per year.

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