MBTO Focuses on Middle-to-Low-Class Cosmetics Market

By Editorial Team 26/09/2019
Summary

PT Martina Berto Tbk (MBTO), a cosmetics manufacturer, should keep on capitalizing on any prospect in the market to improve its business performance this year. The management expects the cosmetics market to keep growing even though the competition is getting fiercer.

As a result, the company is currently looking for potential segments to capitalize on and trying to adjust the production based on the market’s new demands. “The beauty personal care prospect until the end of the year is quite good. We target middle-low, middle, and affordable premium segments,” Muhammad Shabri Hasan, MBTO’s corporate secretary, revealed.

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