KAEF's Ambition in Cosmetics Retail Business

By Editorial Team 01/10/2019
Summary

PT Kimia Farma Tbk (KAEF) continues to enter the cosmetics retail market by opening a store called Health & Beauty. This state-owned pharmaceutical company opened its newest and second store at Trans Studio Mall Cibubur on September 28, 2019. It is targeting monthly transactions of up to Rp 700 million from the Health & Beauty outlet in Cibubur due to its location in the middle of residential areas and later an apartment tower will be built above the shopping center.

Kimia Farma’s Health & Beauty outlets are here to answer the needs of the public, especially millennials and professionals who have an active, dynamic, and practical lifestyle. The first KAEF outlet was opened at Plaza Tunjungan Surabaya last July, while the third outlet will soon be opened in Seminyak, Bali. Until the end of this year, the company plans to add seven more Health & Beauty outlets in several major cities, including Bandung and Yogyakarta.

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